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Copyright © Stone Evans, The
Home Biz Guy
Plug-In
Profit Site
I was checking my voice mail yesterday
and received a message that was short and sweet. It said: "My name is
Ken Shapiro. I'm the writer, director, producer and star of the motion
picture 'The Groove Tube'. Please call me back at ..."
Interesting. The writer, director,
producer and star of a motion picture?
My curiosity was aroused so I went to
Google and looked up "The Groove Tube". I discovered that Ken Shapiro
was indeed all of the things he said he was and that Chevy Chase, a
very famous American actor, had is debut film appearance in the movie.
My mind determined that Ken Shapiro was a force to be reckoned with so
I gave him a call.
It turns out that Ken found me online
and was seeking some guidance on how to promote his new project at
http://www.BedBooks.net. "Bed Books" is a very interesting innovation
and I must admit that I've often wanted to lay on my side in bed and
read a book, but that's not a very comfortable thing to do. Thus, Ken's
unique idea and business has the potential to really take off.
In our brief conversation, we exchanged
pleasantries and I gave Ken a few tips on getting publicity for his
site. He's obviously a guy who takes action on his ideas so I expect
that he'll take the information I gave him and put it into motion
immediately. If so, you'll be hearing a lot more about Ken and
BedBooks.net in the near future. In exchange for my time and advice,
Ken said he is sending me a "Bed Book" to try out.
What's interesting about my
conversation with Ken is my motivation for having it in the first
place. Considering that I receive an overwhelming amount of voice mails
every single day and that I'm rarely able to call anyone back on the
phone personally, why did I choose to pick up the phone and call Ken on
my dime?
The answer is because Ken had
established that he was already successful. Because of the
accomplishment of making "The Groove Tube" movie in which Chevy Chase
appeared back in 1972 I determined that calling Ken would be, at the
very least, interesting. I also sensed that there could be the
possibility for me to benefit in some way because I perceived Ken to be
powerful and influential.
I was right. Ken is powerful. He's a
doer. He makes things happen and I respect him for that. In this world,
it's the dreamers that take action and persist until they succeed that
get my attention. That's why I called Ken and that's also why he was
able to benefit from a free consultation with me. In that discussion, I
gave Ken some very specific advice for marketing his website that has
the potential to bring him all the business he can handle.
The point to take home is that Ken's
previous success in the movie business made it a lot easier for him to
get the information and resources he needs to succeed in his new
venture. In other words, past success has power.
When I first started my Internet
business it was not easy. In fact, it was downright difficult. I spent
thousands of dollars on credit trying to learn the game and acquire the
tools I needed to build my business. Everything was expensive and the
people who I thought could help me grow my business the most wouldn't
give me the time of day. I was a nobody in this world.
However, I was persistent and by
leveraging my financial and creative resources I was finally able to
make my first sale online. Once that occurred, I simply focused on what
I did right and did more of it. My sales continued to grow and I was
becoming successful.
From those initial small successes, I
was able to continue building my knowledge. I realized that once I had
knowledge, I could share it. By sharing my knowledge with others, I was
able to become an expert. As an expert, people were attracted to me.
Through that attraction, I was able to sell more goods and services. I
was becoming *very* successful.
Then other experts got attracted to me.
They started giving me their products and services for free. They were
also open to the possibility of working together. The same products and
services that I could barely afford in the beginning of my career and
the same people who wouldn't give me the time of day before, were now
becoming as freely available to me as oxygen itself.
Why? The answer is simple. I was
already successful.
Is it easier for the rich to get
richer? Absolutely. Is it easier for successful people to become more
successful? Definitely. The momentum has already been established.
Money attracts more money and success attracts greater success.
Before you get cynical, first consider
the fact that most of the rich and successful people in this world
started with nothing but their ideas and enthusiasm. They were able to
use that energy and put it into motion to create their own success.
In most cases, the path they traveled
was riddled with moments of confusion, struggle and failure. But they
persisted and with each small success their path got easier and easier
to travel until they eventually paved it and turned that path into a
"success super-highway" that now allows them to travel and succeed with
ease.
The enormous power of past success is
that it can and will catapult you toward greater success in the future.
Use everything in your power right now to create some initial success
and then roll that success forward to create more success in your life.
You will ultimately discover this is a very easy thing to do.
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